Advertising sales training
Advertising sales training | win the competitive pitch
You get as far as the pitch, but the win goes to the cheapest bid or the incumbent agency. Results are decided by the sales process long before the creative. Sales Innovation Salon grows your sales team. STEP01 covers mindset, buyer psychology and research, preparing with the client's internal approval in mind. STEP02 uses discovery to surface KPI definitions and target CPA and ROAS, then covers a presentation that evidences the media mix. Weekly sessions over 3 months; STEP03 rolls it out to the team.
基本情報
■For: sales staff, account planners and sales managers at advertising agencies, digital marketing firms and sales promotion agencies ■Curriculum: STEP01 Buyer psychology and research / STEP02 Discovery on KPI, CPA and ROAS targets, a presentation that evidences the media mix, closing / STEP03 Team rollout ■Format: weekly lessons over 3 months ■Pricing: B2B 1,200,000 JPY per person (excluding tax) ■Other: we also cover themes such as pitch preparation and post-briefing proposal design
価格情報
B2B plan: 1,200,000 JPY per person (excluding tax), weekly sessions over 3 months. Three participants is 3,600,000 JPY, developing three in-house sales instructors. Individual 1-on-1 and group plans available.
納期
型番・ブランド名
SIS-EN-0236
用途／実績例
・When agency proposals slide into price competition in pitches ・When proposals must reach the executives above your marketing contact ・When activity should be structured around the annual budget cycle ・When performance reports should lead to additional budget conversations ・When a direct sales team pitches to advertisers itself ・When account managers must grow spend within existing clients
カタログ（1）
カタログをまとめてダウンロード
取り扱い会社
アカメディアは、「クリエイティブ × テクノロジー」を柱に、 各領域の専門アソシエイツが集うプロフェッショナル集団です。 商品やサービスの企画・制作から発信まで一貫して手がけ、 未来型の価値体験を日本から届けています。