Value proposition sales training
Value proposition sales training | escape price competition
'I understand the performance, but what changes for us?' The more features you list, the faster the conversation turns into a price comparison. Sales Innovation Salon develops the ability to translate features into how the customer's work and numbers change. STEP01 reads what the other side actually values. STEP02 applies structure, sequencing value and meeting discount requests. STEP03 turns the translations into team assets. Messaging documented product by product keeps proposals consistent.
基本情報
■For: Value proposition sales training ■Who it is for: Consultative sales representatives and sales managers ■Curriculum: STEP01 Buyer psychology and preparation / STEP02 Presentation structure, sequencing value / STEP03 Rolling out messaging assets in-house ■Format: Weekly lessons over 3 months, with translation exercises on your own products ■Pricing: B2B 1,200,000 JPY per person (ex tax); group plans quoted separately ■Notes: Messaging is organised to match the decision criteria of each industry
価格情報
B2B plan: 1,200,000 JPY per person (excluding tax), weekly sessions over 3 months. Three participants is 3,600,000 JPY, developing three in-house sales instructors. Individual 1-on-1 and group plans available.
納期
型番・ブランド名
SIS-EN-0414
用途／実績例
・When you want to stop leading with features and being drawn into price competition ・When you want decision criteria beyond cost in meetings with procurement teams ・When you want the impact of adopting your product put into plain language ・When you want proposal templates rebuilt around value rather than specification ・When you want a clear rationale for your pricing when procurement asks
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取り扱い会社
アカメディアは、「クリエイティブ × テクノロジー」を柱に、 各領域の専門アソシエイツが集うプロフェッショナル集団です。 商品やサービスの企画・制作から発信まで一貫して手がけ、 未来型の価値体験を日本から届けています。