Television advertising sales
Television advertising sales | agreement up to the board
In television advertising, the media spend is too large for marketing to decide alone and agreement has to reach the board. Airtime plans and GRPs are explained, but brand lift never becomes the language of approval. Sales Innovation Salon develops your sales people in-house. STEP02 rebuilds how a meeting runs, through presentation structure, objection handling and closing, and weekly sessions over 3 months rebuild the strategy with it. In STEP03 participants become instructors.
基本情報
■Industry: advertising and marketing / television advertising ■Who it is for: television media sales staff, agency sales, sales managers and junior planners ■Curriculum: STEP01 mindset and fundamentals / STEP02 the win-rate playbook (questioning, presentation, objection handling, closing) / STEP03 embedding results ■Format: weekly sessions over 3 months ■Pricing: B2B 1,200,000 JPY per person, ex tax. 1-on-1 and group plans quoted ■Operated by: AKAMEDIA Inc. / Sales Studio AKAMEDIA. Tel 03-6264-3007
価格情報
B2B plan: 1,200,000 JPY per person (excluding tax), weekly sessions over 3 months. Three participants is 3,600,000 JPY, developing three in-house sales instructors. Individual 1-on-1 and group plans available.
納期
型番・ブランド名
SIS-EN-0577
用途／実績例
・When you want stronger proposals on spot campaigns and programme time ・When you want agreement carried from marketing up to the board ・When you want airtime plans kept out of price comparison ・When you want participants training junior media sales in-house ・When you want people able to propose an annual airtime plan ・When you want new media sales staff productive quickly
カタログ（1）
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取り扱い会社
アカメディアは、「クリエイティブ × テクノロジー」を柱に、 各領域の専門アソシエイツが集うプロフェッショナル集団です。 商品やサービスの企画・制作から発信まで一貫して手がけ、 未来型の価値体験を日本から届けています。