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[Helpful Column] What are the New 4K in the Construction Industry? An Explanation of the Four Elements and More.

Introduction to the current state of the construction industry, the background of the promotion of "New 4K," and the "New 4K" policies promoted by the Ministry of Land, Infrastructure, Transport and Tourism.

In the construction industry, where labor shortages are becoming serious, the focus is now on "New 4K." New 4K refers to initiatives aimed at securing young talent and reforming work styles by highlighting four perspectives—"salary, vacation, hope, and coolness"—in an industry often associated with the negative images of "difficult, dirty, and dangerous." This article will introduce the policies and key points of initiatives aimed at realizing the "New 4K," promoted by the Ministry of Land, Infrastructure, Transport and Tourism, so please read to the end. *For detailed content of the column, please refer to the related links. For more information, feel free to download the PDF or contact us.

Related Link - https://gcam.jp/media/new-4k/

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[Useful Column] What are the New 4K in the Construction Industry? An Explanation of the Four Elements, Background of Promotion, and Initiatives.

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