[Yellowfin Case Study] Preco Foods Co., Ltd.
Significantly improve customer churn rate and increase sales! Introducing a case study on building an information analysis platform.
We would like to introduce a case where PRECO Foods Co., Ltd. implemented "InfoCabina Yellowfin Cloud" and achieved improvements in the churn rate of existing customers. The company faced the challenge of losing existing customers, which account for the majority of their sales, and was considering building an information analysis platform to utilize the big data accumulated in their core system. After implementation, not only did they receive a list of customers to address with the push of a button, but they also established a system that automatically raises alerts for customers at risk of being lost. This led to a reduction in customer churn rate and resulted in tangible achievements. [Case Overview] ■ Implementing Company: PRECO Foods Co., Ltd. ■ Challenge: Improvement of churn rate for existing customers, which account for 90% of sales ■ Selection Reason: A cloud service that can be used by the user department and can be implemented without initial costs ■ Effect: Significant increase in the number of customer interactions and improvement in sales levels *For more details, please download the PDF or feel free to contact us.
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Yellowfin is a global software vendor of business intelligence and analytics that offers a world-class product suite enhanced by automation. Recognized as a continuous innovator, it received the highest rating in embedded BI in the BARC The BI Survey. Across 50 countries, over 2,900 organizations and more than 3 million end users use Yellowfin daily.
