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Increase sales and productivity! The correct approach to DX in the hospitality industry.

アステリア アステリア株式会社

While many companies understand that they must promote DX (Digital Transformation) as a management challenge to avoid being left behind by competitors, there are still many that are not taking action. Even in the hospitality industry as a whole, while there is an intention to engage in DX to improve sales and productivity, challenges such as "What is the essence of DX?", "I don't know the specific approach," and "DX initiatives are not visible" exist, leading to slow progress. This seminar will target those in the hospitality industry facing such challenges, focusing on the theme of "The Correct Approach to DX." We will invite speakers from Funai Soken Holdings, who are knowledgeable about DX in the hospitality industry, and Asteria Corporation, who are experts in utilizing mobile technology for DX, to share insights. They will discuss actual case studies of DX in the hospitality industry, providing content that participants can use to specifically engage in DX after attending the seminar.