アステリア アステリア株式会社 Official site

Increase sales and productivity! The correct approach to DX in the hospitality industry.

アステリア アステリア株式会社

Many companies understand that if they do not promote DX (Digital Transformation) as a management challenge, they will be left behind by their competitors. However, there are many that are not taking action. Looking at the entire accommodation industry, while there is an intention to work on DX to improve sales and productivity, there are challenges such as "What is the essence of DX?", "I don't know the specific approach," and "DX initiatives are not visible," leading to a situation where progress is slow. In this seminar, we will address those in the accommodation industry who have such challenges, focusing on the theme of "The Correct Approach to DX." We will invite speakers from Funai Soken Holdings, who are knowledgeable about DX in the accommodation industry, and Asteria Corporation, who are experts in utilizing mobile for DX, to share insights. They will provide content that allows participants to specifically engage in DX initiatives after attending the seminar, incorporating actual case studies from the accommodation industry.