[Knowledge Suite Implementation Case] Kobe Kasei Co., Ltd.
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This is a case study of Kobe Kasei Co., Ltd., a manufacturer specialized in the production and sale of colorants used in food, implementing our "Knowledge Suite." Before the implementation, the management was analog, using tools like whiteboards, which made the activities of sales representatives unclear. There were also challenges related to insufficient information sharing and communication within the company. The previously individualized management of business card information has been centralized, allowing for the construction of a customer database. With the accumulation of data such as project information and sales reports in the "Knowledge Suite," operational efficiency has improved. [Case Overview (Partial)] ■ Challenge: Due to analog management, business card information and the activities of sales representatives became individualized and unclear. ■ Solution: Successfully visualized the previously individualized information and built a customer database. *For more details, please download the PDF or feel free to contact us.
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【Summary of Other Cases】 ■Purpose of Implementation - Transitioning from analog management to the centralization of information related to business operations - Improving the visibility of sales activities that had become opaque and enhancing information sharing efficiency ■Operational Method - "Knowledge Suite" was utilized as a hub to consolidate customer data, and by linking that data with MA tools, more efficient sales activities were achieved - By combining it with the personnel evaluation system and establishing a mechanism where data must be input into "Knowledge Suite" to receive evaluations, further promotion of digital transformation within the company was facilitated *For more details, please download the PDF or feel free to contact us.
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