Purchasing characteristics of high-income women living in Thailand.
The basics of color marketing involve understanding the relationship between "people," "things," "era (trends)," and color!
We will introduce the "target" of "women living in Thailand (high-income group)" from the perspective of purchasing characteristics. Using a portion of the abundant content, it was observed that "color preferences tend to favor high-contrast modern color schemes compared to other consumer lifestyles" and "material preferences lean towards the luxury of dark wood, with a heightened preference for gloss gold," revealing several characteristics of this consumer lifestyle. Additionally, there were no significant differences in color imagery compared to the overall results for women. 【Characteristics】 - The age composition shows a high proportion of women in their 30s, with many being "self-employed/assistants" and "full-time housewives." - Overall, they embody a woman who is "curious," "fashionable," and "family-oriented." - In terms of purchasing factors, there is a very high inclination towards "eco-friendliness," while "traditional/classic preferences" and "value-seeking" are lower. - Keyword preferences show a high inclination towards "rational," "optimistic," and "natural." *For more details, please feel free to contact us.
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【Other Features】 ■ The high selection rates for purchasing purposes are characterized by "giving to others" and "treating oneself." ■ In terms of color preferences, there is a tendency to favor high-contrast modern color schemes compared to other CLs. ■ Material preferences lean towards the luxury of dark wood, with a heightened preference for gloss gold. ■ There were no significant differences in color imagery compared to the overall results for women. *For more details, please feel free to contact us.
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