Purchasing characteristics of high-income women residing in Shanghai, China.
The basics of color marketing involve understanding the relationship between "people," "things," "era (trends)," and color!
We will introduce the "target" of "women (high-income group) residing in China (Shanghai)" from the perspective of purchasing characteristics. Using a portion of the rich content, we found that "the high selection rate of 'self-reward' as a purchasing purpose is a characteristic," and "with an 'optimistic' mindset, there is a very high preference for warm vivid colors," among several characteristics of this consumer group. Additionally, the color image shows different trends compared to the overall results for women. 【Characteristics】 - Even though they are high-income consumers, the average age is young. - Overall, they are women who are "curious and brand-loving." - In terms of purchasing factors, they are characterized by a strong inclination towards "uniqueness," and a low inclination towards "simplicity" and "value for money." - Their keyword preferences show a high inclination towards "creative," "optimistic," and "elegant." *For more details, please feel free to contact us.
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【Other Features】 - A high selection rate for the purchasing purpose of "a reward for oneself" is characteristic. - With an "optimistic" mindset, there is a very high preference for warm vivid colors. - In terms of material preferences, a notable inclination towards bright silver is observed. - The color image shows different trends compared to the overall results for women; the results from three keywords suggest a tendency to associate with orange and yellow tones. *For more details, please feel free to contact us.*
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