The Importance of Color in Packaging Design for Pet Products
I propose the use of colors that enhance familiarity in the packaging design of pet products.
In the pet supplies industry, it is important to foster a sense of closeness with pet owners and convey the appeal of products. In particular, packaging design significantly influences the first impression consumers have when choosing a product. The use of color is a crucial element that determines the product's image and is effective in conveying approachability and a sense of security. Our products utilize DCAM (DIC Color Application Method) to quantitatively analyze color images that resonate with the target audience and propose optimal designs. 【Usage Scenarios】 - Packaging design for pet food, treats, and care products - Branding for pet-related products - Consideration of color variations for new products 【Effects of Implementation】 - The appeal of products becomes easier to convey, promoting purchasing intent - Designs tailored to the target audience enhance brand image - Differentiation from competitors contributes to increased sales
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【Features】 - Quantitative color image analysis using DCAM - Understanding color images in the color domain - Quantitative grasp of the range and common perception of color images - Research design combining correspondence analysis and SD method - Multifaceted image understanding 【Our Strengths】 We are the production section of DIC Corporation, the top share in printing inks. As a design company strong in color, we provide a comprehensive service from marketing to branding, design, and promotion. Please feel free to consult with us to contribute to solving your challenges.
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Our company is a creative consulting firm with strengths in knowledge and experience related to "color design." Since our establishment in 2000, we have been engaged in consulting, marketing, design, and promotion activities across various industries. Please feel free to consult us about utilizing color in your business.
