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Creating Immersion Using Color Psychology for the Gaming Industry

Using colors based on color psychology to maximally express the game's worldview.

In the gaming industry, enhancing player immersion is a crucial factor that influences the success of a game. Particularly as graphic representation evolves, color has become a powerful tool for expressing the game's world and stirring players' emotions. Mistakes in color design can undermine immersion and diminish the gaming experience. Our 【Color Strategy】 utilizes colors aligned with color psychology, combining knowledge of color and color psychology to provide solutions that maximize the game's world. 【Application Scenes】 - Environmental representation within the game (landscapes, objects, etc.) - Character design - UI/UX design 【Effects of Implementation】 - Effectively stimulate players' emotions and enhance immersion - Strengthen the game's world and provide memorable experiences - Improve brand image and maximize the game's appeal

Related Link - https://www.dic-color.com/

basic information

【Features】 - Proposals for effective color usage based on color psychology - Optimal color design tailored to the game's genre and target audience - Color usage that balances visibility and immersion in UI/UX design - Color strategies that highlight individuality in character design - Unified tone and manner to maximally express the game's world view 【Our Strengths】 We are the production section of DIC Corporation, the top share in printing inks. Since our establishment in 2000, we have provided "color design" services centered around color, assisting with consulting, marketing, design, and promotion across various industries. As a design company strong in color, we contribute to solving challenges in the gaming industry.

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★【Color Marketing, Design, Promotion】DIC Color Design Co., Ltd. Case Study Introduction

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Our company is a creative consulting firm with strengths in knowledge and experience related to "color design." Since our establishment in 2000, we have been engaged in consulting, marketing, design, and promotion activities across various industries. Please feel free to consult us about utilizing color in your business.

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