[PROBiZZ Implementation Case] SANN Corporation

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The number of leads that improved both negotiation rate and sales efficiency increased from 20 to 50 per month! Here is a successful case study of the introduction of PROBiZZ!

SANN Co., Ltd., a leading company in the welfare tech business, faced challenges with the quality of appointments and the instability of negotiation rates in their sales activities. In particular, there was significant variation in the responses from different sales representatives, leading to a major issue of dependency on individual performance. To address this challenge, they implemented 'PROBiZZ,' which provides comprehensive support from strategic design to operation and improvement. By utilizing AI for target extraction, they created a list of companies with a high likelihood of closing deals, thereby improving the accuracy of their approaches. With optimized scripts for different products and high-quality responses from dedicated operators, the conversion rate of appointments to negotiations also stabilized. Through operation management and improvement systems based on KPIs, they established a visible and reproducible operational flow. With the introduction of 'PROBiZZ,' SANN successfully moved away from dependency on individual performance and enhanced both negotiation rates and sales productivity.

basic information

"PROBiZZ" has achieved results for SANN Co., Ltd.'s sales challenges through a structured approach. In the initial phase of implementation, we redesigned the sales strategy based on industry characteristics and products, and conducted appropriate targeting. The AI-scored list was narrowed down to companies with a high negotiation rate, eliminating unnecessary approaches. Dedicated trained operators consistently generated valid appointments through scripted conversations. The results of the initiatives are managed by KPIs, and a system has been established for repeated improvement proposals based on analysis results. The system contributes to stabilizing sales quality by ensuring that results remain consistent and not dependent on individual personnel changes. "PROBiZZ" is a high-precision sales support service that enables the coexistence of short-term results and long-term sales enhancement. [Key Points] - Achieved stabilization of negotiation rates and reproducibility of results - Enhanced targeting accuracy with AI and dedicated teams - Established and institutionalized a sales system that is not dependent on individuals