Techniques for Utilizing Outsourcing to Improve Lead Acquisition Accuracy

To improve the quality of leads, optimizing targeting and operational systems is essential.

The results of lead acquisition are shifting towards an era where "quality" is more important than quantity. Low-probability leads only inflate sales efforts without leading to negotiations or contracts. 'PROBiZZ' is a sales support service that enables the acquisition of high-quality leads through precise targeting and highly accurate approaches. By utilizing AI and historical performance data, we score and prioritize companies that are close to closing deals. Additionally, dedicated operators use scripts tailored to the products to assess the quality of leads through effective questioning. A continuous analysis and improvement system based on KPIs has been established to consistently deliver results. With 'PROBiZZ', it is possible to acquire "truly effective leads" that directly lead to contracts while enhancing sales efficiency.

basic information

The strength of "PROBiZZ" lies in its outsourcing system that is thoroughly focused on the "accuracy" of lead acquisition. By utilizing AI to analyze past business negotiations and contract achievements, we extract the characteristics of companies that are likely to lead to successful outcomes. Based on this, we prioritize and list the relevant companies, allowing for efficient approaches to high-accuracy targets. The responses are handled by dedicated operators who have received sales training, using scripts that are optimized for each product. After acquiring leads, evaluations based on KPIs are conducted, and operational improvements are continuously made based on the quality of appointments and subsequent negotiation situations. A team structure that does not rely on individual capabilities is in place, enabling long-term use as a reproducible sales foundation. "PROBiZZ" is a practical outsourcing service that enhances the accuracy of acquiring valid leads while reducing unnecessary approaches. 【Points】 ■ Extract promising leads using AI and performance data ■ Respond with high accuracy using product-specific scripts ■ Continuously improve outcome accuracy through KPI enhancements