Which is closer to the KGI, list purchasing or in-house research?
In sales activities aimed at achieving KGI, the method of obtaining the list directly impacts the results.
In sales strategy, the method of obtaining lists is a significant factor that influences KGI (Key Goal Indicator). Purchasing ready-made lists is a speedy approach, but it has challenges in terms of accuracy and freshness. On the other hand, conducting list research in-house allows for high targeting accuracy and enables a strategic approach. 'PROBiZZ' proposes a "hybrid list strategy" that integrates these advantages. We design the optimal approach to get closer to KGI by utilizing actual business negotiation results and past data. Additionally, through continuous effectiveness measurement and improvement proposals, we can smoothly adjust the strategy as needed. We will build lists that balance speed and accuracy, directly leading to results.
basic information
While purchased lists are suitable for short-term results, the reality is that overlapping approaches and outdated information can become barriers. In contrast, in-house research allows for highly accurate targeting, but it requires securing time and resources. At 'PROBiZZ', we flexibly utilize list sources as needed to maximize the advantages of each. Through our unique research system and collaboration with external list vendors, we provide speedy and high-quality lists. Furthermore, we design effective approach scenarios based on established KGI and KPI for sales activities. By providing supportive, ongoing assistance, we continuously implement improvements and adjustments to maximize results. As a result, we achieve strategic sales activities that can meet both short-term and medium-to-long-term goals. 【Key Points】 - Flexible selection and integration of purchased lists and in-house research - Realization of list utilization and operational design based on KGI - Continuous improvement of lists directly linked to medium-to-long-term results
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Engine Co., Ltd. offers the inside sales support service 'PROBiZZ' to structurally solve sales challenges for companies. Aiming to streamline the sales process and maximize results, customization tailored to corporate needs is possible. An experienced dedicated team handles everything from creating target lists to outreach and setting up business meetings. Through data-driven strategy design and KPI management, continuous improvement and reproducibility of results are achieved. Additionally, we support the visualization and analysis of sales activities by utilizing the latest tools and technologies. With a proven track record across various industries, we provide services backed by reliability and performance. Engine Co., Ltd. offers a new standard of sales support that realizes the "systematization" of sales and the "reproducibility" of results.
