[Essential Guide] The Structure of an SDR Organization to Strengthen Corporate Sales
We will thoroughly explain a system that maximizes the results of corporate sales by utilizing the SDR organization.
**Benefits** - Achieve both the quantity and quality of business negotiations through SDR utilization - Optimize the distribution of sales resources - Standardize effective sales processes 'PROBiZZ' is the optimal platform to support the establishment and operation of SDRs to enhance corporate sales performance. In traditional sales structures, the personalization from approach to closing has progressed, leading to inefficiencies. 'PROBiZZ' establishes a sales division system centered on inside sales and clearly visualizes the role of SDRs. It enables improved precision in nurturing and targeting, allowing for consistent sales activities in collaboration with BDRs and field sales. Furthermore, it provides a system for real-time monitoring of KPIs and activity logs, enabling management to continuously improve results. The systematization of SDR organizations starting with 'PROBiZZ' allows for an overall uplift in sales and scalable growth.
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Even with the introduction of SDR, if the KPIs are ambiguous and the collaboration with sales is unclear, results will not improve. 'PROBiZZ' defines the operational areas of SDR, standardizing everything from creating target lists to telemarketing activities and recording hearing content. Performance indicators and activity records for each operation are visualized, allowing a shift from individual-dependent sales to a system that achieves results as an organization. Additionally, it is possible to build a scheme that efficiently converts hot leads into business negotiations in collaboration with the marketing department. The clear division of roles between SDR and BDR also reduces the burden on sales, enabling a system that allows for a focus on closing. 'PROBiZZ' elevates the introduction of SDR from a mere tactic to a strategy that reconstructs the foundation of sales. 【Strengths and Features】 ■Supports the construction of SDR organizations through systems and operations ■Can design a system that produces results through sales division of labor ■Accumulation of activity logs enables highly reproducible operations
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Are you struggling to effectively utilize SDRs and not seeing results in your sales performance? "PROBiZZ" provides comprehensive support from defining the role of SDRs, designing KPIs, to operational assistance, helping you build a sales organization that directly leads to results. Please check the details in the materials along with specific examples.
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Applications/Examples of results
- In IT companies, the standardization of lead handling by SDRs has improved the conversion rate to business negotiations by 1.7 times compared to before, significantly reducing sales labor hours. - In the human resources service sector, the collaboration between marketing and SDRs has been strengthened, shortening lead times and increasing the number of orders by 120% monthly. - In the manufacturing industry, a collaboration system with BDRs has been established, improving the accuracy of field sales and increasing the closing rate by an average of 1.5 times.
