[Problem Solving] Improving Target Accuracy through SQL Utilization
How to leverage the data analysis language SQL to unlock the potential of your company's data and dramatically improve the accuracy of target customers.
**Benefits** - Extract true high-quality customers from your company data using SQL. - Improve targeting accuracy of sales and marketing initiatives. - Maximize cost-effectiveness through the execution of highly accurate measures based on data. 'PROBiZZ' solves the fundamental issue of ambiguity in targeting that your company faces through data analysis using SQL. We transform dormant customer and behavioral data in many companies into meaningful information using SQL, translating it into concrete action plans. We provide know-how that enables sales and marketing personnel, even without specialized data science skills, to independently extract and analyze data. We consistently support everything from setting goals for data utilization, acquiring necessary SQL skills, to executing measures based on analysis results and verifying their effectiveness. By establishing a system for data utilization within the organization, we help move away from highly personalized strategies and build a framework where anyone can execute measures with high accuracy. 'PROBiZZ' is a trusted partner that realizes improved targeting accuracy through the use of SQL and promotes transformation into a data-driven organization.
basic information
By extracting the "truly high-purchase-intent segment" from customer data using SQL and narrowing down the target for initiatives, unnecessary costs can be reduced. Acquiring SQL skills enables you to analyze necessary data quickly and flexibly without relying on external vendors. You will be able to objectively evaluate the effectiveness of sales and marketing initiatives with data, allowing for a rapid PDCA cycle. Clear targeting criteria based on data will emerge, helping to standardize the variability in results among sales representatives. By analyzing customer behavior history and attribute data in a multifaceted way using SQL, you can devise approach strategies optimized for individual customers. As data literacy improves across the organization and data-driven decision-making becomes standardized, a strong corporate culture will take root. 【Strengths and Features】 ■ SQL utilization know-how specialized for sales and marketing ■ Comprehensive support from data extraction and analysis to initiative execution ■ Support for building a data-driven organization that eliminates dependency on individuals
Price information
Is your company's "targeting weakness" leaving data untapped? 'PROBiZZ' has released a document summarizing methods to dramatically improve targeting accuracy using SQL. This document contains everything you need to extract high-quality customers using SQL and the steps to leverage this in your initiatives. Let's graduate from relying on intuition and experience in sales and achieve reliable results based on data. Download the document to discover the secrets to improving targeting accuracy with SQL.
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Applications/Examples of results
- A SaaS company that had been struggling with cost-effectiveness relying on traditional attribute-based targeting implemented support for utilizing SQL from 'PROBiZZ' and executed measures to extract high-probability purchasing segments from customer behavior history data, resulting in a 30% reduction in CPA for marketing initiatives. - A manufacturing company that had a large amount of customer data but was unable to utilize it implemented measures to establish data analysis skills across departments using SQL expertise from 'PROBiZZ', creating a system where sales representatives could independently identify high-priority leads, leading to an improvement in deal creation rates. - A service industry company aiming to break away from a highly personalized targeting strategy adopted support for building a data-driven organization from 'PROBiZZ' and executed measures to establish clear targeting rules based on SQL analysis, resulting in reduced variability in overall organizational performance and achieving stable growth.
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Engine Co., Ltd. offers the inside sales support service 'PROBiZZ' to structurally solve sales challenges for companies. Aiming to streamline the sales process and maximize results, customization tailored to corporate needs is possible. An experienced dedicated team handles everything from creating target lists to outreach and setting up business meetings. Through data-driven strategy design and KPI management, continuous improvement and reproducibility of results are achieved. Additionally, we support the visualization and analysis of sales activities by utilizing the latest tools and technologies. With a proven track record across various industries, we provide services backed by reliability and performance. Engine Co., Ltd. offers a new standard of sales support that realizes the "systematization" of sales and the "reproducibility" of results.
