[Case Study Collection] Definition and Process of SQL in Inside Sales
A clear definition of SQL (Sales Qualified Lead), which is the key to successful inside sales, and an explanation of the deal-making process.
**Benefits** - Stable results in inside sales with a clear definition of SQL - High-quality deal handovers to field sales become possible - Common understanding among departments leads to smoother collaboration and increased efficiency 'PROBiZZ' clearly defines SQL in inside sales as "leads that directly lead to orders" and establishes this process within the organization. Based on data such as your product characteristics, customer purchasing intent, and company attributes, we specifically define "what the optimal SQL is for your company." To ensure that the defined SQL reliably leads to deals, we design a concrete process for inside sales from lead acquisition to deal setting. We incorporate the criteria for SQL into the lead scoring function of SFA/CRM, creating a system that allows inside sales to make decisions without hesitation. We clarify the rules for information sharing and collaboration processes when handing over SQL to field sales, establishing operations that eliminate friction between departments. 'PROBiZZ' provides a successful model for SQL definition and processes, evolving your inside sales into a highly efficient and results-oriented organization.
basic information
By clarifying the definition of SQL, unnecessary approaches to low-quality leads are eliminated, improving sales efficiency. Field sales can focus on high-conversion SQLs, leading to increased win rates and stable achievement of sales targets. With the establishment of the SQL process, the activities of inside sales representatives become standardized, enhancing the reproducibility of results. As the criteria for SQL are shared across departments, discrepancies in understanding during lead handover are eliminated, enabling smooth collaboration. The data analysis skills required to define SQL become ingrained in the organization, transforming the previously subjective lead selection into a scientific process. With inside sales able to concentrate on SQLs, the marketing department can focus on improving lead quality rather than quantity. 【Strengths and Features】 ■Clarification of SQL definitions and judgment criteria tailored to your company ■Design of inside sales processes that connect SQLs to business negotiations ■Establishment of a system for SQL handover that strengthens inter-departmental collaboration
Price information
Is your company's inside sales "SQL" clearly defined? "PROBiZZ" is currently offering a free complete guide on the definition and process of SQL, which is the key to inside sales success. We provide a thorough explanation of the specific definition of SQL that identifies high-probability leads, as well as the processes that lead to successful negotiations, offering practical know-how that you can use immediately. Transform your sales organization into one that "consistently delivers results based on data" with this complete guide. Download the materials now and maximize your sales results through SQL.
Delivery Time
Applications/Examples of results
- An IT company with a low order rate for deals set by inside sales and an ambiguous definition of SQL implemented measures to clarify the criteria for SQL judgments based on past order data under the guidance of 'PROBiZZ', enabling the handover of high-quality deals and improving the order rate of field sales by 18% through enhanced lead quality. - A manufacturing company that experienced a disconnect in the recognition of "high-quality leads" between inside sales and field sales, resulting in poor collaboration, unified the definition of SQL and handover rules with the support of 'PROBiZZ' and executed measures to incorporate these into their SFA, resolving interdepartmental friction and shortening lead time from deals through strengthened departmental collaboration. - A service company with inefficient inside sales activities and high costs for generating SQLs analyzed the SQL process using data under the guidance of 'PROBiZZ' and implemented measures to reduce unnecessary activities, resulting in a decrease in the cost of generating SQLs and improved cost-effectiveness of inside sales activities through enhanced efficiency.
catalog（2）
Download All Catalogs
Distributors
Engine Co., Ltd. offers the inside sales support service 'PROBiZZ' to structurally solve sales challenges for companies. Aiming to streamline the sales process and maximize results, customization tailored to corporate needs is possible. An experienced dedicated team handles everything from creating target lists to outreach and setting up business meetings. Through data-driven strategy design and KPI management, continuous improvement and reproducibility of results are achieved. Additionally, we support the visualization and analysis of sales activities by utilizing the latest tools and technologies. With a proven track record across various industries, we provide services backed by reliability and performance. Engine Co., Ltd. offers a new standard of sales support that realizes the "systematization" of sales and the "reproducibility" of results.
