[Essential Reading Research Data] Targeted Digital Sales
A strategy that utilizes data and digital tools to concentrate sales resources on optimal target companies and maximize results.
**Benefits** - Elimination of approaches to low-probability prospects, resulting in a dramatic improvement in sales efficiency. - Clarification of the winning customer profile, enabling the construction of a highly reproducible sales strategy. - Reduction of unnecessary sales costs, leading to stable improvement in return on investment. 'PROBiZZ' thoroughly analyzes your company's past order data to clearly define the attributes, behaviors, and latent needs of the most profitable customers, known as the "Ideal Customer Profile (ICP)." Based on the defined ICP, it cross-references company data from the entire market and digital behavioral history to automatically list only high-probability target companies. It designs optimal approach channels and content tailored to the target companies, establishing a process to increase interest before passing it on to sales. It implements operations that allow sales representatives to grasp target company information and digital responses in real-time, improving the quality of proposals. The entire flow from target selection to approach and negotiations is measured with data, fostering a data-driven organizational culture to facilitate improvement cycles. 'PROBiZZ' promises a transformation from "blind sales" to "scientific digital sales that target and maximize results."
basic information
By focusing on the true target, sales representatives are freed from dealing with low-probability leads and can concentrate on closing deals. The accuracy of target selection is guaranteed by data, which enhances the reliability of sales forecasts and improves the precision of management decisions. A personalized approach to target companies becomes possible, significantly improving the negotiation and closing rates. Sales resources are not dispersed, allowing for concentration on the most effective activities, thus reducing sales costs such as personnel and operational expenses. Data clarifies which targets top performers negotiate with and how they close deals, enhancing the skills of the entire organization. By converting target companies into prospects when they need the company's solutions, it contributes to establishing long-term customer loyalty. 【Strengths and Features】 ■ Scientific definition of the ideal customer profile (ICP) based on past data ■ Identification of high-probability target companies based on digital behavior history ■ Design of personalized approach strategies tailored to the target
Price information
Is your company's sales wasting resources by approaching "everyone"? 'PROBiZZ' is currently offering a free document that explains the secrets of maximizing results through targeted digital sales. It includes specific steps for defining your Ideal Customer Profile (ICP) and how to utilize data to identify high-quality leads, revealing the keys to success. Transform your company's sales into a data-driven "winning" digital sales strategy with this document. Download the document and dramatically improve your sales results.
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Applications/Examples of results
- A service company that had approached a wide range of industries and had dispersed resources analyzed its past high-profit customers under the guidance of "PROBiZZ" and implemented measures to narrow down its target to companies of specific business sizes and growth rates. As a result, despite the sales workload being reduced to less than half, the average order value improved by 30%. - An IT company whose sales representatives were unsure which prospects to focus on and had inconsistent activity implemented measures with the support of "PROBiZZ" to score the web behavior history of target companies and prioritize approaches to those with high scores. As a result, the number of high-probability business negotiations increased, leading to a reduction in lead time and stabilization of sales target achievement rates through optimized activities. - A manufacturing company that relied on the intuition of its sales department for selecting target companies and lacked collaboration with marketing implemented measures under the guidance of "PROBiZZ" to unify its Ideal Customer Profile (ICP) and build a system that automatically shares the target list defined by the marketing department with sales. This strengthened interdepartmental collaboration and improved the quality of the pipeline.
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Distributors
Engine Co., Ltd. offers the inside sales support service 'PROBiZZ' to structurally solve sales challenges for companies. Aiming to streamline the sales process and maximize results, customization tailored to corporate needs is possible. An experienced dedicated team handles everything from creating target lists to outreach and setting up business meetings. Through data-driven strategy design and KPI management, continuous improvement and reproducibility of results are achieved. Additionally, we support the visualization and analysis of sales activities by utilizing the latest tools and technologies. With a proven track record across various industries, we provide services backed by reliability and performance. Engine Co., Ltd. offers a new standard of sales support that realizes the "systematization" of sales and the "reproducibility" of results.
