イリスホールディングス Official site

AR-type lottery to double participation numbers: 'Garapon AR DM'

No dedicated app needed! Promotional support through the combination of DM, AR, and lottery.

"Galapon AR DM" is a new direct mail service that utilizes digital technology to double participation through an AR-type lottery. By using AR, it is possible to maximally express the appeal of your own services/products/brand, which could not be sufficiently conveyed through traditional paper media alone. Participants are guided to transition to the "digital lottery" from specific keywords or link buttons within the AR. A personal information input form is provided at the time of participation, leading to the acquisition of a mailing list. 【Specific Steps】 ■Step01. Send DM ■Step02. Acquire mailing list ■Step03. Guide to digital lottery ■Step04. Attack warm leads *For more details, please refer to the related links or feel free to contact us.

Related Link - https://effect.interlogic.jp/garaponar-dm/

basic information

【Process until Operation】 ■Step01. Conclusion of Non-Disclosure Agreement ■Step02. Acquisition of Customer Information for Delivery ■Step03. Production of DM and AR, Preparation of Lottery Benefits, Site Access, and Measurement Environment Setup ■Step04. Sending DM ■Step05. Immediate Notification of Access Measurement for Form Submitters *For more details, please refer to the related links or feel free to contact us.

Price range

P3

Delivery Time

OTHER

Applications/Examples of results

For more details, please refer to the related links or feel free to contact us.

Marketing Success Casebook "The Wall of Digital Marketing"

COMPANY

Iris Group Company Information Brochure

COMPANY

Distributors

Since our establishment, we have consistently challenged ourselves in various businesses as a company dedicated to creating ventures related to communication. Thirty years ago, we launched the first digital printing business in Japan, and subsequently, we ventured into web-related businesses in line with the internet boom. At the same time, we started an online advertising distribution business and expanded into an online certification system business based on the know-how we acquired. Furthermore, as the pace of digital transformation (DX) evolved, we broadened our business field into marketing, and now we cover all areas of DX. While our business has diversified, the central theme we always focus on is "facilitating communication," and we continue to develop solutions for this purpose. As a company that creates businesses, we have maintained an unchanging policy for 30 years, and we have engaged in over 120 different ventures to date. We hope that those who wish to enhance communication between companies and between companies and individuals will consider reaching out to us for support.

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