What are the reasons why marketing automation tools do not yield results?
Explaining the increase in workload despite being a marketing automation tool and the collapse of scoring theory!
Currently, it is said that about 1% of all companies have implemented marketing automation tools, but only about 10% of those companies report that they are continuously utilizing them, indicating a rather challenging situation in terms of operation. When we investigated the reasons for the inability to operate these tools, the most significant barrier identified was that "the workload has significantly increased." So, what is the biggest factor causing the increase in workload when utilizing MA tools? We believe it is the fundamental theory of "scoring." In companies that cannot consistently assign personnel and analyze detailed data, this scoring theory is, in reality, what leads to the increase in workload. 【Digital Marketing Barriers】 ■ Scenarios become complex ■ Daily checks become burdensome ■ Effort required for internal information sharing *For more details, please download the PDF or feel free to contact us.
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