What is the reason that the workload increases despite being a marketing automation tool?
MA tools can become a treasured sword depending on how you use them; they are excellent tools!
It is said that about 1% of all companies have implemented marketing automation tools, but only about 10% of those companies report that they are using them continuously, indicating a rather challenging situation in terms of operation. In our investigation into the reasons for the inability to operate these tools, the most significant barrier identified was that "the workload has significantly increased." The tools that were introduced with the aim of automating marketing activities are, in fact, resulting in an increase in the workload for those activities. So, what exactly are the factors contributing to this increase in workload? We conducted further interviews to find out. *For more detailed information, please refer to the attached PDF document. Feel free to contact us for more details.*
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*You can view the detailed information in the attached PDF document. For more details, please feel free to contact us.*
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*You can view the detailed information in the attached PDF document. For more details, please feel free to contact us.*
