Is AIDMA not effective? What is the pulse-type consumption proposed by Google?
It should be distinguished from "journey-type consumption behavior," which fosters the desire to buy over a certain period of time!
Until now, it has been said that the basics of marketing lie in "AIDMA." With the arrival of the digital society, there have been some cyclical changes such as "AISAS" and the step cycle, but the fundamental purchasing behavior remains a gradual flow of awareness, interest, memory, and purchase. When utilizing MA tools, scoring based on this purchasing behavior cycle and attributes is essential, but to connect results to drastically reduced labor, we believe that the basic theory should shift to the "pulse consumption behavior" proposed by Google since 2018. *For more details, please refer to the attached PDF document. Feel free to contact us for further information.
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*You can view the detailed information in the attached PDF document. For more details, please feel free to contact us.*
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*You can view the detailed information in the attached PDF document. For more details, please feel free to contact us.*
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Since our establishment, we have consistently challenged ourselves in various businesses as a company dedicated to creating ventures related to communication. Thirty years ago, we launched the first digital printing business in Japan, and subsequently, we ventured into web-related businesses in line with the internet boom. At the same time, we started an online advertising distribution business and expanded into an online certification system business based on the know-how we acquired. Furthermore, as the pace of digital transformation (DX) evolved, we broadened our business field into marketing, and now we cover all areas of DX. While our business has diversified, the central theme we always focus on is "facilitating communication," and we continue to develop solutions for this purpose. As a company that creates businesses, we have maintained an unchanging policy for 30 years, and we have engaged in over 120 different ventures to date. We hope that those who wish to enhance communication between companies and between companies and individuals will consider reaching out to us for support.
