[Health Bright Case Study] Nissan Motor Sales Co., Ltd. Shinjuku Store

Providing the invisible value of "hygienic"! For the realization of the ideal car life, a rich store experience.

Nissan Motor Sales Co., Ltd. serves as the face of Nissan in the community, supporting an ideal car life. Recently, information about cars can be obtained online, but there are aspects such as the "actual feel of use" that are difficult to imagine from the information available on the web. It is also the role of our stores to convey this directly and allow customers to experience it. Due to the outbreak of infectious diseases, the increase in self-restraint on outings and shortened business hours has led us to reconsider what kind of store our customers desire. What we can do is to alleviate our customers' anxieties as much as possible. By applying a coating that continuously breaks down viruses and bacteria on all surfaces touched by human hands 24 hours a day, we aim for zero infections. Since it is visualized with a completed seal, it sometimes becomes a topic of conversation with customers. Purchasing a car is an important decision that remains in memory. We want customers to realize their ideal car life with greater satisfaction by knowing the experiences and information that can only be gained at our stores. To that end, we are creating an environment where customers can feel safe visiting us. *For more details, please refer to the PDF document or feel free to contact us.

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basic information

【Case Overview】 <Background> ■ Realization during the COVID-19 pandemic. Changes in values due to environmental shifts - With the increase in restrictions on outings and shortened business hours, we began to reconsider "the store that customers seek." <Solution> ■ Creating a more hygienic space, not just general measures - We applied a coating that continuously breaks down viruses and bacteria 24 hours a day on various surfaces that people touch. <Effect> ■ Enriching customers' lives through the store experience - The applied seal is visible, which can become a topic of conversation with customers. - We are creating an environment where customers can feel safe to visit. *For more details, please refer to the PDF document or feel free to contact us.