Dealer's antibacterial and antiviral measures! Examples of implementation in stores that customers demand.
Nissan Motor Sales Co., Ltd. Shinjuku Store, providing the invisible value of "hygienic"! For the realization of the ideal car life, a rich store experience.
Nissan Motor Sales Co., Ltd. Shinjuku Store supports the ideal car life as the face of Nissan in the community. Recently, information about cars can be obtained online, but there are aspects like the "actual feel of use" that are difficult to imagine from the information available on the web. It is also the role of the store to convey this directly and allow customers to experience it. With the spread of infectious diseases leading to increased self-restraint and shortened business hours, we have begun to reconsider what kind of store our customers are looking for. What we can do is to alleviate our customers' anxieties as much as possible. By applying a coating that continues to break down viruses and bacteria 24 hours a day on all surfaces touched by human hands, we aim for zero infections. Since it is visualized with a completed seal, it sometimes becomes a topic of conversation with customers. Purchasing a car is an important decision that remains in memory. We want customers to realize their ideal car life with greater satisfaction by knowing the experiences and information that can only be gained at our store. To that end, we are creating an environment where customers can feel safe visiting us. *For more details, please refer to the PDF document or feel free to contact us.
basic information
【Case Overview】 <Background> ■ Realized during the COVID-19 pandemic. Changes in values due to environmental shifts - With the increase in restrictions on outings and shortened business hours, we began to reconsider what "stores that customers seek" really means. <Solution> ■ Not just general measures, but creating a more hygienic space - We applied a coating that continuously breaks down viruses and bacteria 24 hours a day on various surfaces that people touch. <Effect> ■ Enriching customers' lives through store experiences - The applied seal makes it visible, which can become a topic of conversation with customers. - We are creating an environment where customers can feel safe to visit. *For more details, please refer to the PDF document or feel free to contact us.
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Applications/Examples of results
【Construction Locations】 ■ Showroom, meeting table, office counter, etc. *For more details, please refer to the PDF materials or feel free to contact us.
