[Information] Casual research to discover advertising planning ideas.
Learn what can be done using self-service survey services through hypothetical examples!
This document provides examples of how casual research can be utilized to discover advertising planning ideas. It is aimed at planners and sales personnel at advertising agencies, as well as those at creative production companies. It is a suitable resource for anyone interested in utilizing research. Casual research is characterized by the ability to easily create questions to ask consumers, quickly gather responses, and cost less than traditional research. [Contents (partial)] ■ Overview ■ Research Content ■ Research Results ■ Summary ■ Examples of Additional Analysis ■ APPENDIX *For more details, please download the PDF or feel free to contact us.
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Our company provides the "Knowns App," which generates consumer big data, and "Knowns Consumer Research," which allows anyone to easily analyze consumer big data. The data collected through the "Knowns App" is utilized by companies, local governments, and research institutions for product development and planning. Additionally, "Knowns Consumer Research" enables a clear understanding of customer structure, allowing users to quickly identify opportunities for sales growth.
