[Reference] Example of an orientation document based on a major cosmetics manufacturer.
Deep dive into the user demographics of competitors with similar recognition and satisfaction rates, and consider the direction!
This document is an example of an orientation material created by a former top agency's skilled strategist, focusing on a major cosmetics manufacturer. It includes information on the target brand and products of "d program," a positioning map for the mid-range skincare market, and competitor products. We analyze the current user demographics, usage scenarios, social media usage, and influential talents. [Contents Included (Partial)] ■ Target Brand and Products ■ Positioning Map of the Mid-Range Skincare Market ■ Competitor Products ■ Competitor Product Summaries ■ Competitive Analysis | Funnel *For more details, please download the PDF or feel free to contact us.
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【Other Published Content (Partial)】 ■Competitive Analysis | User Demographics ■Competitive Analysis | Reviews ■Competitive Analysis | @cosme Reviews (Reference) ■Summary of Competitor Products ■Competitive Analysis | Communication Strategies | Minon Amino Moist *For more details, please download the PDF or feel free to contact us.
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Our company provides the "Knowns App," which generates consumer big data, and "Knowns Consumer Research," which allows anyone to easily analyze consumer big data. The data collected through the "Knowns App" is utilized by companies, local governments, and research institutions for product development and planning. Additionally, "Knowns Consumer Research" enables a clear understanding of customer structure, allowing users to quickly identify opportunities for sales growth.
