Increase coupon effectiveness with paper DM × digital utilization for the food and beverage industry.
Linking paper DM and digital! Maximizing customer acquisition for restaurants through coupons.
In the food and beverage industry, effective communication of information to customers is crucial for maximizing the impact of coupons. With a plethora of digital coupon information available, paper direct mail (DM) is more likely to catch customers' attention and remain in their hands, which can encourage repeat visits. However, relying solely on paper DM has limitations in terms of measuring effectiveness and updating information. This document proposes a method to improve response rates by combining paper DM with digital initiatives. 【Usage Scenarios】 * Distribution of coupons to acquire new customers * Sending repeat promotion coupons to existing customers * Announcing seasonal campaigns 【Benefits of Implementation】 * Increase coupon awareness through paper DM, promoting store visits * Facilitate effectiveness measurement and improvement by linking with digital initiatives * Enhance cost-effectiveness through targeting based on customer attributes
basic information
**Features** * Explanation of the principles that lead to successful direct mail (DM) * Proposal of reasons why paper DM is chosen and a hybrid design with digital * Targeting design to increase response rates * Promotional strategy that combines the strengths of paper with digital analysis **Our Strengths** We have built a network of over 50 partner factories to meet a wide range of printing and operational needs. We provide a broad range of proposals focused on optimizing projects.
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To meet the diverse needs of printing and operations, our company has independently built a network. With over 50 partner factories, we are able to accommodate various specifications and needs. We focus on the "optimization" of projects without relying on specific equipment, allowing us to provide a wide range of proposals.
