Promoting Account Opening through the Use of Paper DM and Digital for Financial Institutions
Fusing paper DM and digital to improve account opening response rates.
Promoting account openings at financial institutions is essential for customer acquisition and strengthening the revenue base. However, due to information overload online and the increasing security awareness among customers, traditional advertising methods are becoming less effective. Paper direct mail (DM) is a medium that is easily noticed by customers and can instill a sense of trust, but it poses challenges in measuring effectiveness and verifying cost-effectiveness. This document proposes a method to effectively promote account opening applications by combining paper DM with digital strategies to address these challenges. 【Usage Scenarios】 * Announcement of account opening campaigns * Re-engaging dormant accounts * Approaching new customers 【Benefits of Implementation】 * Improved response rates * Optimization of cost-effectiveness * Increase in customer acquisition numbers
basic information
**Features** * The principles that lead to successful direct mail (DM) * Reasons why paper DM is chosen & hybrid design of paper and digital * Targeting design to increase response rates * Promotional strategies that combine the strengths of paper with digital analysis **Our Strengths** We have built a network of over 50 partner factories to meet a wide range of printing and operational needs. We offer a broad range of proposals focused on optimizing projects.
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To meet the diverse needs of printing and operations, our company has independently built a network. With over 50 partner factories, we are able to accommodate various specifications and needs. We focus on the "optimization" of projects without relying on specific equipment, allowing us to provide a wide range of proposals.
