[Case Study] SMBC Trust Bank: UX and Customer Acquisition Improvement Support for Young People
31% improvement in customer referrals for account openings. Site renewal based on insights.
This is a case study of a UX-driven renewal aimed at expanding brand awareness and encouraging new account openings among the younger demographic. We thoroughly analyzed insights targeting the younger audience and implemented a mobile-first structural design along with the optimization of customer experience. By improving SEO from the customer's perspective, we increased site visits from search by 72% and boosted login numbers by 80%. By enhancing the experiential value on the website, we ultimately achieved a 31% increase in account openings. *Examples of UI design cases that optimize user experience are currently available in the materials.
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Examples of UI design that optimize user experience are currently available in the materials.
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Examples of UI design that optimize user experience are available in the materials.
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Our company is engaged in a business that supports DX (digital transformation) on-site through the accompaniment of digital talent. Thousands of digital professionals with diverse specialized skills in areas such as AI, cloud, UX design, and promoting the circular economy work alongside our clients to support their business operations. We strive to significantly accelerate and expand initiatives related to DX and GX (green transformation), contributing strongly to the transformation of our clients' businesses and society.
