[Case Study] JR West Japan SC Development: Doubling the Active Rate of the Membership App
By having a PdM on-site, the app launch rate doubled and strengthened the team's self-sufficiency.
This is a case where the lack of resources for DX promotion was resolved, and the Product Manager (PdM) and Project Manager (PM) took the lead in growing the product. The Product Manager (PdM) led the development and content creation, doubling the percentage of active users of the app before and after the release. We grew the membership survey service and built a marketing infrastructure capable of collecting 45,000 customer data samples per instance. With the improvement in the self-sufficiency of the field, the management burden was reduced, allowing for more strategic resource allocation. *The specific support style for enabling the field to "self-drive" is detailed in the materials.
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The specific support style for enabling the site to "self-run" is detailed in the materials.
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The specific support style to enable the site to "self-operate" is detailed in the materials.
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Our company is engaged in a business that supports DX (digital transformation) on-site through the accompaniment of digital talent. Thousands of digital professionals with diverse specialized skills in areas such as AI, cloud, UX design, and promoting the circular economy work alongside our clients to support their business operations. We strive to significantly accelerate and expand initiatives related to DX and GX (green transformation), contributing strongly to the transformation of our clients' businesses and society.
