What is ethnography?
A detailed explanation of the history, benefits, and differences from other research methods!
Ethnography is a research method that involves observing and experiencing the lives of research subjects in order to collect qualitative data on their lifestyles, thoughts, preferences, and more. The roots of ethnography are said to lie in cultural anthropology, with one of its origins being the book "The Far West Atlantic Voyager" by a Polish-British cultural anthropologist. Since then, it has become a commonly used method in cultural anthropology and has eventually been applied in sociology as well. After its application in sociology, it has been utilized not only to understand general societal frameworks such as companies and schools but also to gain insights into more marginalized lifestyles, such as those found in slums and areas like Shinjuku Golden Gai. *For more detailed information, please refer to the related links. Feel free to contact us for further inquiries.*
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