[Case Study] Media Operations Personnel

Introducing examples of surveys conducted to obtain the real voices of individuals (primary information)!

We would like to introduce a case study of media operators utilizing "Surveyloid," which has a dedicated panel of over 4 million for gathering "content ideas" for content production. The background for implementing our product was the decision to conduct a survey as primary information, as we wanted to disseminate unique information through our media and were considering writing articles based on consumer data. After implementation, we received feedback stating, "We usually distribute the survey around the evening, and by the next morning, we have completed the collection. Since we create articles every month, we are satisfied with the ability to quickly gather responses." [Survey Overview] - Surveys are primarily conducted targeting the intended audience. - However, to make the content more interesting, we sometimes intentionally conduct surveys on attributes that are not part of the target audience for comparison purposes. - We prepared several questions aimed at surprising results, consciously aiming to disseminate information from various angles. *For more details, please refer to the related links or feel free to contact us.*

basic information

[Impressions After the Survey] - Since it is not a niche audience, the distribution is done around the evening, and collection is usually completed by the next morning. - I am satisfied with the ability to quickly gather responses since we create articles every month. - I felt it was good that various cross-tabulation tables can be generated using the aggregation tool to discover unexpected insights. - By deciding on the analysis axes in advance and incorporating them into the questions, the aggregation and analysis process proceeded smoothly. *For more details, please refer to the related links or feel free to contact us.*