[Case Study] Advertising Agency
Introducing a case study that utilizes web surveys to quickly gather feedback from many consumers!
We would like to introduce a case study of a client working at an advertising agency that made decisions using "Surveyroid," which allows for surveys with over 4 million questionnaire respondents. The purpose of the survey was to conduct research on the target demographic of the client, specifically individuals who are currently living in Tokyo and have lived outside of Tokyo until the age of 18. The survey aimed to understand awareness and usage of the service, and to determine which media should be used for exposure. There were concerns about the impact on quality since it was not outsourced but led by ourselves; however, we were able to gain the client's trust in managing the advertising operations based on the proposals grounded in actual conditions. [Survey Overview] ■ Purpose of the survey: Research on the actual conditions of advertising operations ■ Method of survey: Internet survey (using Surveyroid) ■ Target respondents: Women aged 20-29 living in Tokyo, who lived outside of Tokyo until the age of 18 ■ Number of responses: 500 *For more details, please refer to the related links or feel free to contact us.
basic information
【Survey Items】 ■Reason for moving to the capital (single answer) ■Reason for working at the current company (single answer) ■Do you wish to return to your hometown for employment? (single answer) ■Attractions of your hometown (multiple answers) ■Usage of social media (matrix single) *For more details, please refer to the related links or feel free to contact us.
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Applications/Examples of results
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