What is VOC? A method to collect and analyze consumer voices and utilize them in marketing.
We will explain the reasons why VOC is essential in marketing activities and how to collect it!
VOC stands for "Voice of Customer," which means "customer voice" in marketing terminology. A familiar example would be the opinions and requests that gather at call centers, which are considered VOC. Recently, information obtained from social media is also being utilized as VOC. Many companies that are successful in business value VOC and implement efforts to understand customer needs and make improvements. Continuously establishing marketing strategies based on VOC and translating them into specific measures will likely be a shortcut to business success. *For more detailed information, you can view it through the related links. Please feel free to contact us for more details.
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