What is VOC? A method to collect and analyze consumer voices and utilize them in marketing.
We will explain the reasons why VOC is essential in marketing activities and how to collect it!
VOC stands for "Voice of Customer," which means "customer voice" in marketing terminology. A familiar example would be the opinions and requests that gather at call centers, which are considered VOC. Recently, information obtained from social media is also being utilized as VOC. Many companies that are successful in business value VOC and implement efforts to understand customer needs and make improvements. Continuously establishing marketing strategies based on VOC and translating them into specific measures will likely be a shortcut to business success. *For more detailed information, you can view it through the related links. Please feel free to contact us for more details.
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Since our founding in 2006, our mission has been to "make difficult things easy and complex things simple." We have provided various services related to online research to many clients and have been working to simplify online research operations. Furthermore, we aim not only to simplify research operations but also to create a world where anyone can easily utilize asking data. We support your business in making data-driven decisions rather than relying solely on experience and intuition. Please feel free to contact us with any requests. *Please note that we do not handle inquiries by phone. We kindly ask you to reach out via our dedicated form or email.
