What is an NPS survey? A clear explanation of this noteworthy survey method that is directly linked to performance!
I will also explain the differences between NPS and customer satisfaction, how to calculate them, and the steps for creating surveys!
NPS stands for "Net Promoter Score," which is a metric used to measure customer loyalty. It quantifies the level of attachment and trust customers have towards a company or product. The method involves asking respondents to rate their likelihood of recommending the company to others on an 11-point scale, allowing for the assessment of repeat intention and loyalty that cannot be measured by satisfaction alone. Additionally, it is said that there is a high correlation between NPS and performance improvement, leading to an increase in companies incorporating it into their surveys. *For more detailed information, please refer to the related links. Feel free to contact us for further inquiries.*
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