Asahi Kasei Corporation Inside Sales Implementation Case Study
KPI achieved 2.5 times! Asahi Kasei discovered a "winning pattern" in inside sales.
What value has been gained from inside sales through "building together" rather than "leaving it to others"? Since its founding in 1922, Asahi Kasei Corporation has continued to contribute to society in three main areas: healthcare, housing, and materials. In particular, the materials sector, which deals with highly specialized products such as chemicals and materials, requires extensive customer bases and deep expertise related to each product. The "large number of customers" and "optimization of sales resources" in this BtoB sector have been challenges that the company has faced for many years. In expanding the customer base for Asahi Kasei's flagship product, the plastic molding machine cleaning agent "Asaclean," we will introduce specific initiatives and the genuine voices of the personnel involved, detailing how these challenges were overcome and how the sales strategy was elevated to the next stage.
basic information
Inside Sales Model Development Plan (Partial) - Marketing Analysis (including list creation) - Script Development - KPI Management - Call Approach Verification - Best Talk Report Provision - Provision of Marketing Leads & After Scenario - Provision of Trend Analysis Data and Complete Model Set
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Applications/Examples of results
【Example of Introduction Effects】 - Achieved sales contact permissions 2.5 times the target - Acquired beneficial hearing information for sales - Established approach to remote customers - Obtained data that can be reflected in strategy
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Distributors
NEC VALWAY Corporation is a company within the NEC Group that provides business support services to enrich your work. As a business creation-oriented "DX Outsourcer," we respond to societal challenges with solutions that integrate expertise (people) and technology. Utilizing the indispensable know-how of ICT/AI for DX unique to the NEC Group, we will continue to refine the assets that serve as methods and means toward realizing smarter systems and will not cease our efforts to advance.
