TV Asahi Creative Inc. - Sales DX Boot Camp Case Study
Breaking free from 'not knowing how to sell' - Together, we built a sales organization from scratch, resulting in a 7.6 times increase in sales growth!
What are the 10 STEPS that significantly increased sales growth? As a production company of the TV Asahi Group, TV Asahi Create is responsible for art sets, video direction, CG production and technical support, subtitle production management, and comprehensive event direction. The company has expanded its video subtitle technology, cultivated in the broadcasting field, as a SaaS called "mashup," and is advancing the transition from a labor-intensive model to an intellectual property-based model. In a competitive environment where being technically superior alone does not guarantee selection, the company faced challenges such as a lack of sales experience, undeveloped KPIs, project progress being overly reliant on individuals, and anxiety about "responsibility in case of failure." Amidst these challenges, they successfully launched pipeline operations centered around the "Sales DX Boot Camp (10 STEP)," which is designed with on-site leadership while being accompanied by experts, and support for collaborative sales management. We will provide a detailed introduction to their initiatives.
basic information
【Sales DX Boot Camp's 10 STEPS】 1. Clarification of business goals 2. Customer segmentation 3. Offering analysis 4. Target audience analysis 5. Consideration of coverage model 6. Process and KPI design 7. Communication design 8. Yesterday, roles, and KPI design 9. Cost estimation 10. Organization of execution plan
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Applications/Examples of results
[Example of Introduction Effects] - Achieved 292% of the initial meeting target - Achieved 153% of the proposal target - Achieved 177% of the quotation presentation target - Sales growth of 7.6 times
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NEC VALWAY Corporation is a company within the NEC Group that provides business support services to enrich your work. As a business creation-oriented "DX Outsourcer," we respond to societal challenges with solutions that integrate expertise (people) and technology. Utilizing the indispensable know-how of ICT/AI for DX unique to the NEC Group, we will continue to refine the assets that serve as methods and means toward realizing smarter systems and will not cease our efforts to advance.
