Unraveling the perspectives and skills necessary for campaign management, as well as the on-site challenges faced by Japanese companies and the steps to address them!

This white paper conducts an interview with Mr. Hirozaki, the author of the book "Textbook of Marketing Operations (MOps)," and explains the essence of marketing operations based on the latest insights from the United States, as well as key points for practicing "campaign management." 【What you can learn from this document】 ■ Definition of MOps and differences in operations domestically and internationally ■ Importance of campaign management ■ Campaign design process that leads to results *For more details, please download the PDF or feel free to contact us.

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