What is the brand strategy to win in the era of AI search? An overview of the information design that should be re-evaluated now.
Information design to correctly convey to AI "what kind of company it is"! Organizing and explaining the conditions for being chosen and the points that should be reviewed.
"Even though we are ranked high in SEO, we are not even considered in AI searches." Such voices are being heard from marketing professionals in B2B companies. The reason is that the mechanism of AI search is fundamentally different from traditional search. In AI search, instead of users comparing multiple search results, the AI narrows down the candidates and presents them from the start. In other words, whether or not a company is even included as a candidate becomes the critical point. In this structure, what is needed is not search ranking, but a brand strategy that correctly conveys to the AI "what kind of company it is." This article will outline the overall brand strategy that companies should adopt in the era of AI search, organized in the order of conditions that make them more likely to be chosen, pitfalls that are easily misunderstood, and specific points for review. *For detailed content of the article, please refer to the related links. For more information, feel free to contact us.*
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Secondz Digital Inc. is a company that provides AI strategy consulting and support for the design and construction of AI agents. With the advancements in generative AI and LLMs, AI technology is bringing innovation to a wide range of fields at low cost. We leverage these technologies to address corporate challenges in an era of high uncertainty. We accompany our clients beyond proof of concept (PoC) to the construction of systems that are actually operated, proposing concrete and actionable strategies. Let's build a future where AI and humans collaborate together.
