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The spread of generative AI is significantly changing information gathering behaviors in BtoB. Opportunities for prospective customers to click through and compare each Google search result are decreasing, and clicks obtained through search ads are becoming increasingly scarce. As a result, the cost per click and cost per acquisition (CPA) are soaring, making traditional methods unprofitable. Many BtoB marketing and sales leaders are currently facing this serious challenge. In this conference, we will thoroughly compare major BtoB strategies such as web advertising, trade shows, webinars, and outbound marketing from the perspective of "efficiency in generating business negotiations." We will provide detailed explanations of the realistic negotiation conversion rates for each strategy and the selection criteria to maximize cost performance. "I can generate leads, but they don't turn into negotiations." "CPA keeps rising, and I'm unsure about the next investment." "I want to break free from reliance on ads and identify strategies that lead to negotiations." Find guidance to solve these challenges and discover winning strategies for your company.

Growing companies are currently in an unprecedented wave of change. The ways of winning that have worked in the past are no longer effective, and there is a demand to advance strategies, execution, and organizational development within limited resources. The breakthrough lies in the practical knowledge of companies that continue to take on challenges. By combining the insights gained from the efforts of 100 individuals with your own decision-making, a new growth curve will emerge. Transcending common sense, towards the next growth. Together, let’s create breakthroughs.

"Unable to obtain good leads," "Not able to convert to business negotiations," "Ultimately losing deals again..." - Many B2B marketers and sales representatives struggle with such negative cycles. Many lead acquisition strategies are optimized for "gathering numbers," which often leads to a disconnect between the quality of business negotiations and the order rate. With the proliferation of AI and automation tools, differentiating based solely on the volume of contacts is becoming increasingly difficult. In this webinar, companies that continue to achieve results in B2B marketing will come together. We will answer questions such as, "How do we design leads that are inherently less likely to be lost?" "What are the optimal channels, content, and nurturing strategies to increase the negotiation conversion rate?" and "What does it mean to design the process from acquisition to order seamlessly?" with practical methods. Transitioning from the quantity of lead acquisition to the quality that directly connects to business negotiations. Please take home a concrete action plan to break the chain of lost deals from this webinar.