[Data] 2023 Survey on the Influence of SNS on Consumer Decision-Making
Marketing strategies and social media that companies should focus on to enhance purchasing motivation!
This document summarizes the results of an internet survey conducted to understand the impact of social media on consumer decision-making. It includes findings from a survey of 630 men and women aged 15 to 59 across the country, examining the use of social media and the influence of word-of-mouth from product discovery to information gathering and purchasing behavior. You can find data that is useful for companies' social media strategies, such as the frequency of participation in social media campaigns and the rate of continued following. [Contents (partial)] ■ Survey background ■ Summary of survey results ■ Locations for discovering new products ■ Social media platforms for product discovery (by gender) ■ Usage of social media searches *For more details, please download the PDF or feel free to contact us.
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【Other Published Content】 ■Frequency of using SNS save/bookmark features ■Frequency of participating in SNS campaigns ■Experience using coupons ■Follow-up continuation rate after participating in campaigns ■Reasons for following corporate accounts ■Summary of survey results *For more details, please download the PDF or feel free to contact us.
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For more details, please download the PDF or feel free to contact us.
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Our company is dedicated to enriching corporate communication on social media by providing services that extend the functionalities of social media and utilizing data for marketing support. Under the philosophy that "digital marketing capabilities that are recognized worldwide will revive Japan," we leverage our main social media platform, "OWNLY," along with social media dissemination tools such as Twitter, LINE, Instagram. We offer packaged marketing strategies aimed at expanding corporate recognition and promoting sales, providing value to companies and the market. Please feel free to contact us if you have any inquiries.
