[Data] SNS Marketing Structural Design
A shift to "design" that directly connects to sales! What is the structure that spreads on X, nurtures on LINE, and generates profits through LTV?
This document is a white paper that organizes the key points for achieving SNS marketing that directly connects to sales. It explains the opportunity losses caused by the fragmentation of channels, the complexity of user behavior, and the collapse of the one-time conversion model. Furthermore, it presents specific solutions for designing X (awareness) × LINE (nurturing) × LTV (profit maximization) as "an integrated system." [Contents (partial)] ■ Problem Statement: SNS has reached the stage of "how to design it" ■ Current Situation: Individual optimization by channel creates "fragmentation" ■ Cause: Users make decisions through multiple touchpoints (Messy Middle) ■ Challenge: Rising advertising costs limit the "one-time conversion model" ■ Outline of Solutions: Awareness diffusion with X / Nurturing with LINE / Profit generation with LTV ■ Overall Architecture: Integrated design of funnel and data circulation *For more details, please download the PDF or feel free to contact us.
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【Other Published Content】 ■Case Image: Ensuring Results through Structural Improvement ■Case 1: Kitano Tatsujin Corporation (D2C, Healthcare Sector) ■Case 2: BASE (EC Platform Sector) ■Case 3: Recruit (Human Resources, Matching Sector) ■Summary: Five Key Points to Keep in Mind in Practice ■Information on Current Diagnosis and Improvement Design *For more details, please download the PDF or feel free to contact us.
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Our company is dedicated to enriching corporate communication on social media by providing services that extend the functionalities of social media and utilizing data for marketing support. Under the philosophy that "digital marketing capabilities that are recognized worldwide will revive Japan," we leverage our main social media platform, "OWNLY," along with social media dissemination tools such as Twitter, LINE, Instagram. We offer packaged marketing strategies aimed at expanding corporate recognition and promoting sales, providing value to companies and the market. Please feel free to contact us if you have any inquiries.
