[Free Checklist] 10 Common Traits of Companies Featured in TV and Newspapers
A former television news director has organized the conditions for a company that reporters want to cover into 10 items. You can self-assess your company's public relations capabilities in 5 minutes.
"Even though it's a good product, it doesn't get covered by the media." "There's no response even after sending out a press release." — Do you have such concerns? Reporters from television and newspapers make quick decisions on whether to cover a story within seconds from the large volume of press releases they receive daily. The difference between companies that get covered and those that don't is not just about the quality of the product. It's about whether you know "what reporters are looking for." This document summarizes ten common points of "companies that reporters want to meet" from the perspective of a former news director who produced economic news programs at a television station in Kyushu for eight years. By simply answering YES/NO, you can easily identify the strengths and weaknesses of your company's public relations and PR efforts. It also introduces the behind-the-scenes of television stations and the formats of press releases that are more likely to be accepted. It is recommended for representatives of small and medium-sized enterprises and manufacturers that do not have dedicated public relations personnel. Please feel free to download it first.
basic information
【Overview】 - Title: 10 Common Traits of Companies Featured in TV and Newspapers - Format: PDF (A4, 5 pages total) *Can be printed for notes - Time Required: Approximately 5 minutes for self-assessment - Supervised by: Naotake Sugimoto (Former News Director at TVQ Kyushu Broadcasting) - Price: Free 【Contents】 1. Introduction: Reporters decide on interview subjects in seconds 2. Behind the Scenes of TV Stations: News structure and priorities set by the desk 3. Checklist: 10 Common Traits of Companies Featured (YES/NO Assessment) 4. Three Preparations Companies Should Make for Interviews 5. Next Steps Based on Assessment Results 【Checklist Items (Partial)】 □ Unique □ Socially Relevant □ Timely and Seasonal □ Dramatic Process □ Visually Interesting (Good Footage Potential) … and 5 more items for a total of 10
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This material is available for free download. 【Related Services】 - Editing and production of press releases - Production of PR videos (company introduction, product introduction, recruitment, etc.) - Appearance on J:COM "Kyushu Business Channel" - Public relations PR seminar (90 minutes, participation fee 5,500 yen / tax included) *The fees for each service will be estimated based on the content. Please feel free to contact us.
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Former TV News Director Supervised Public Relations PR Self-Diagnosis Sheet
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【Recommended for the following individuals】 - Those who are in charge of public relations or PR for the first time - Those who have issued press releases but received no response - Those who want to connect the announcement of new products or participation in exhibitions to media exposure - Those who want to increase their company's visibility to strengthen recruitment - Representatives from small and medium-sized enterprises, manufacturers, local governments, or medical institutions without a dedicated public relations officer 【Supervisor's Achievements】 - Worked in the news department of TVQ Kyushu Broadcasting for 8 years, covering approximately 300 companies and writing about 2,000 news articles - Has been a lecturer for public relations and PR seminars at Kyushu Productivity Headquarters (every year since 2011), Fukuoka Prefecture, Fukuoka City, Kumamoto City, Itoshima City, and the Advertising Conference - Registered as a public relations and PR expert with the Fukuoka Chamber of Commerce and Industry - Operates the video news site "QBC Kyushu Business Channel" (approximately 32,500 YouTube channel subscribers) - Produces about 200 PR videos annually and is also responsible for program production for J:COM's "Kyushu Business Channel"
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Our company utilizes various media to propose the highest level of public relations strategies tailored to our clients. Additionally, we operate multiple media outlets, including a video news site we manage, a publication with writing privileges, and regular television programs we produce, and we are committed to disseminating information daily. If you would like to try information dissemination using cross-media, please feel free to contact us.