[In-store promotional support case study] Ida Laboratories, Inc.
Improving distribution rates with various installation methods! We propose a 2WAY fixture with a unitized design.
We would like to introduce a case where we proposed a promotional display for "Honey Full Lip R" from Country & Stream to Ida Laboratories, Inc. We received the challenge of wanting to increase the distribution rate by accommodating various installation methods, not only at the counter of a competitive standard shelf but also in any available space in the store. We proposed a 2-way display with a unitized design divided into four parts. When all parts are combined, it becomes a counter display, and when used separately, each part can function independently. [Case Overview] ■ Challenge: Increase distribution rate by accommodating various installation methods ■ Proposal: Independent unitized design for each part ■ Results - A display that enhances ease of installation and improves distribution rate - Evaluated as a versatile and user-friendly display *For more details, please download the PDF or feel free to contact us.
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