[In-store promotional support case study] Clue Inc.
Resonating with Generation Z women! Achieving differentiation with miniature diorama-style counter fixtures.
We would like to introduce a case where we proposed a counter display for the "Petit chou" liquid eyeliner to Clue Co., Ltd. The challenge was to create a display that stands out and is not perceived as just a low-cost product, given the abundance of competing budget cosmetics. We decided on a direction that evokes everyday life scenes, resulting in a miniature diorama-style counter display made from a combination of paper and PET materials, which embodies both realism and playfulness. [Case Overview] ■ Challenge: Wanting to stand out amidst a plethora of competing products ■ Proposal: A miniature diorama-style counter display that evokes aspirational life scenes ■ Concept: Constructing stylish life scenes with a miniature diorama ■ Outcome: Evaluated as a display that differentiates from other brands *For more details, please download the PDF or feel free to contact us.
basic information
For more details, please download the PDF or feel free to contact us.
Price range
Delivery Time
Applications/Examples of results
For more details, please download the PDF or feel free to contact us.
