[In-store promotional support case] Zojirushi Corporation
Expressing the brand's worldview in-store! Case studies of adopting easily installable series display fixtures.
We would like to introduce a case where we proposed in-store display fixtures for the series of home appliances "STAN." to Zojirushi Corporation. There were two challenges to address: how to express the brand concept through the fixtures and how to ensure that the fixtures could be installed in as many stores as possible. By placing illustrations on the entire back and waist wrap, and positioning products on wooden shelves that protrude from the illustrations, we aimed to create an interior image where "STAN." harmonizes with everyday life. We produced three types of fixtures: W600, W900, and W1200, with the goal of being able to install each in under one minute. [Case Overview] ■ Challenge: Creating fixtures that express the concept of a new brand ■ Proposal: Fixtures inspired by a home kitchen ■ Results - Evaluated as successfully expressing the world view of "STAN." - Satisfaction with the ease of installation *For more details, please download the PDF or feel free to contact us.
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