[Materials] Learn from Marketing Strategies and Case Studies! An Introduction to BtoB Marketing
Recommended for those who want to learn the essentials of BtoB marketing from scratch!
This document is an introductory book on BtoB marketing learned through marketing strategies and case studies. It covers the basics of BtoB marketing, the purchasing behavior process of corporate organizations, BtoB marketing strategies for each process, case studies of BtoB marketing, and the MA tool "Kairos3 Marketing." It is also recommended for those who want to know about other companies' BtoB marketing case studies and the strategies they should implement in their own business. 【Contents】 ■ Chapter 1: Basics of BtoB Marketing ■ Chapter 2: Understanding the Purchasing Behavior Process of Corporate Organizations ■ Chapter 3: BtoB Marketing Strategies for Each Process ■ Chapter 4: Case Studies of BtoB Marketing ■ Chapter 5: Increasing Sales Without Adding Staff - MA Tool "Kairos3 Marketing" *For more details, please download the PDF or feel free to contact us.
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Kairos Marketing Co., Ltd. is a company that improves the inefficiencies of the sales process in Japan through the power of technology and marketing. We offer "Kairos3," an integrated MA + SFA tool that reveals the next step through data, and "MakeFree," a media platform that provides learning in marketing and sales. We aim to create a society where various companies and organizations can utilize marketing and thrive even further.
