9 Techniques for Improving Newsletter KPIs
Increase your open and click rates! Introducing sustainable email marketing.
This document summarizes the measures we have taken to improve KPIs obtained from over 600 email newsletter distributions. It introduces ways to increase essential metrics for email marketing, such as open rates and click-through rates, as well as the knowledge necessary for sustainability and suitable tools for email marketing. Our company’s mission is "Making marketing more accessible," and we manufacture and sell the marketing automation tool "Kairos3 Marketing," which is useful for corporate sales and promotional activities. [Contents] ■ Chapter 1: 9 Techniques for Improving Email Newsletter KPIs ■ Chapter 2: For Sustainable Email Marketing ■ Chapter 3: Recommended Tools for Email Marketing ■ Conclusion *For more details, please download the PDF or feel free to contact us.
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Kairos Marketing Co., Ltd. is a company that improves the inefficiencies of the sales process in Japan through the power of technology and marketing. We offer "Kairos3," an integrated MA + SFA tool that reveals the next step through data, and "MakeFree," a media platform that provides learning in marketing and sales. We aim to create a society where various companies and organizations can utilize marketing and thrive even further.
