Four Patterns of SFA Utilization for Small and Medium-sized Enterprises
Visible results, vivid images. Introducing utilization patterns that can be understood by the number of salespeople.
This document introduces how small and medium-sized enterprises are utilizing SFA based on actual customer cases. It also includes the basic concepts of SFA, patterns of SFA utilization, and points to consider when contemplating implementation. Let's start by defining the diverse sales processes into about five steps. By creating a "yardstick" for sales, it becomes possible to start small with SFA design. [Contents] ■ Introduction ■ Basic concepts of SFA ■ Four examples of SFA utilization patterns ■ Summary: Points to consider for SFA implementation *For more details, please download the PDF or feel free to contact us.
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Kairos Marketing Co., Ltd. is a company that improves the inefficiencies of the sales process in Japan through the power of technology and marketing. We offer "Kairos3," an integrated MA + SFA tool that reveals the next step through data, and "MakeFree," a media platform that provides learning in marketing and sales. We aim to create a society where various companies and organizations can utilize marketing and thrive even further.
